Iona is knitwear in its purest form. Made in Britain from undyed British wool, it’s warm, dependable and at home in the hills - just like the sheep that provided the wool! With a relaxed fit and roll neck, it’s built for layering on chilly walks, bothy nights and quiet campsite evenings by the fire. A secretly technical jumper with natural character.

Highlights

• 100% British wool - naturally warm, breathable and durable

• Made in the UK - local craft with a lighter footprint

• Relaxed, boxy fit - easy comfort and simple layering

• Naturally antibacterial - stays fresh, go longer between washes

• Undyed yarn - straight from sheep to jumper with nothing added

Performance on the trail

Wool has always been the outdoor original - warm when wet, breathable, naturally odour-resistant and tough enough for decades of use. Iona brings those qualities together in a relaxed, boxy fit that’s easy to layer over base layers or tees. The roll neck keeps the draughts out, while side slits and a dropped hem give you freedom to move. Subtle details like dip-stitch cuffs add a clean finish, but it’s still a hardy piece of knitwear designed to be lived in day after day.

Lower impact by design

Iona is made in Britain from 100% British wool, cutting down transport miles and supporting local skills. Using undyed yarn means fewer processes, letting the natural tones of the fleece speak for themselves. Renewable, biodegradable and long-lasting, it’s a jumper made to tread lighter while keeping you warm year after year.